Build your Business on Ideas

Build your business on ideas: A Practical Guide to business creativity written by Allotment co-owner Jodie Newman provides innovative techniques and proven theories along with a toolkit of creative thinking approaches to help you improve your creative thinking and get more out of yourself and your business. Whether you are trying to develop entirely new initiatives or redesign the way you operate, this book will help you break out of your old patterns of thought, think outside the box and generate great ideas that you can put into action.