What are the three most valuable things you do for your clients?

I ask this question a lot. Because the answer can be a powerful part of your brand story and provide you with marketing messages that really engage the people who you want to buy from you, and help you grow your business.

Market research can feel out of reach for many small businesses, but with a little bit of know-how, business owners can undertake a lot of this research for free to help you attract the right customers with the right products and services, and help grow your business.

Strategies, and plans are all well and good, but so many small business owners struggle with making to to actually work on the stuff that moves their business forward.

So if you want some creative, practical ways to make time to grow your business, look for further.

Getting client referrals is a great way to grow your business. Saying thank you for those referrals in a creative, memorable way is just as important. In this blog, I give you 15 (and a bit) ideas to help you say thank you for client referrals, so your clients can’t wait to refer you again. And again.

Are your ideas pipelines working to their full potential? Are they delivering consistent ideas into your business? How are you getting ideas regularly into your business?

Ideas are the lifeblood of business and great ideas grow businesses. And if you are on board with that, then you should be building multiple pipelines of ideas to feed your business growth – different paths that allow ideas to come from multiple sources into your business

Fresh eyes - that amazing ability to look at something very familiar (like your own business) and see it as if for the first time - is a tough trick to pull off. But as a business skill, it’s a really useful one to develop.

Because fresh eyes give you a different perspective, and a different perspective on your business can bring fresh insights and new ideas: the very lifeblood of business growth.

April 21st 2022 is International Creativity and Innovation day, which has given us the excuse to share our thoughts on how to make your business more creative. From the myriad of business benefits to getting the most from your team, we share the reasons why this should be top of your business agenda and five ways to get ideas into the heart of your business.

How can I think more creatively? How can I be more creative with my business thinking? How to I get consistently good ideas for my business? Three questions, with one answer: creative workouts. In this blog, we explain what a creative workout is, why it is business critical for small business owners and how you can get your hands on 30 Days of Creative Workouts ebook.

Why are testimonials so good for business? Small businesses need all the marketing and content opportunities they can, and a great testimonial can provide powerful persuasion - it is the ultimate non-selling sell. Find out how to get great testimonials, how to ask and where to use testimonials for maximum impact.

As small business owners we are used to finding solutions to challenges we didn’t even know existed. being armed with a strategic plan is great, but how do you make smart strategic decisions in your business? How do you evaluation potential solutions to issues that were never on your plan in the first place? And how do you know the idea you select is the smartest one for your business? Read our blog for a very simple tool to help.

Wondering how to create a business strategy? Not sure how to create a business plan? Before you start your planning for 2022, read our blog that takes you through the five growth stones that will provide a simple, robust foundation for business growth.

One of the most powerful growth questions you can ask is: How can I stand out? Understanding your difference as a business and putting your ‘stand out’ into your brand story will engage audiences, help them understand why they should chose you and attract more of the right customers to your business. This blog shows you how to work through this growth question.

Are you leaving your brand experience to chance? Designing a great brand experience can be such an asset for small businesses, but how do you create relevant, on-brand experiences with every touchpoint your audience has with your brand?

Do you ask the Growth Questions in your business? The set of 5 powerful questions can help you pinpoint he precise area of your business that is ripe for growth, and give you ways to create potential growth ideas.

Innovation. The preserve of big businesses and big budgets? Absolutely not. Small business are in a great place to create innovation, and here is a creative approach to help you mine your business for innovative ideas.

Are you one for discounting the notion of discounting? Or do you embrace the opportunities a discount could bring to your business? We talk approaches, trap doors and discount strategies.

Whatever we think of our brand is meaningless - it’s what our customers and prospects think that counts. Jodie Newman explains how we need to leave the room to get perspective.

How do you stay creative? Jodie Newman explains a technique that introduces a random agent to keep your thinking fresh.

Good businesses are fuelled by good ideas, but it’s difficult to keep the ideas coming when you’re at the sharp end of running a business. Jodie Newman explains how to find clarity.