Most businesses have competitors. Your customers have a choice to choose you, or someone else.  And it can be extremely difficult to really understand your place in that landscape and get insights into how you are seen by potential customers.

Do you really know your competitors? Are you clear on what they are saying about their business and is what you say different to that? Do you have a brand story that sets you apart?

Why is it essential that you have an answer to these questions and a clear idea of where you sit in that landscape? Because when you understand what your closest competitors are saying about their business and the positioning they take to market themselves, you can create true stand out for your own business brand.

And when you create stand out, using messaging that sets you apart from other businesses, your business will more easily be remembered by prospects and customers, so that when they are ready to buy, your business is front of mind.

Plotting your Brand Landscape is one of the most effective ways you can clearly get a picture of where your business is, and where it needs to be to attract the right customers who understand the true value of what you offer.

The process of Plotting your Brand Landscape is this:

1. You select 6 of your closest competitors.

2. I undertake a brand landscape assessment of these businesses, alongside yours.

3. You receive a Plotting the Brand Landscape A3 report and an hour-long debrief that takes you through maps of your landscape, the key brand messaging, positioning and brand logo and colour archetypes of each business and where you sit in this landscape.

4. The report also highlights the territory on these maps that represent the opportunity to maximise where you could take your brand and where the potential lies to create stand out in your industry and tell a brand story that engages the right customers.

Whether you own a young business who wants to get their positioning right from the start, a more mature business that may find itself struggling to create messaging and marketing that engages the right audience, or a business that struggles to get its message heard in a crowded market, Plotting your Brand Landscape is the place to start.

Once complete, you will understand how to move your business into the place for the right kind of growth and this insight can then feed into a Brand Cultivator session to create a powerful brand story. It is also an excellent starting point before you brief a brand designer to create or refresh your visual branding.

Just hit the button below to email Jodie for a no obligation chat about how you can get ultimate clarity on your business landscape.