
Welcome to the grassy corner of the Allotment where our blogs are grown. Read about how to grow an ideas pipeline, how to make a business more creative, what the power growth questions, how to get over creative block and a whole field of other ideas…
How to write a business strategy (ready, steady, Post-It)
Wondering how to create a business strategy? Not sure how to create a business plan? Before you start your planning for 2022, read our blog that takes you through the five growth stones that will provide a simple, robust foundation for business growth.
Growth Question #2: How do I stand out?
One of the most powerful growth questions you can ask is: How can I stand out? Understanding your difference as a business and putting your ‘stand out’ into your brand story will engage audiences, help them understand why they should chose you and attract more of the right customers to your business. This blog shows you how to work through this growth question.
Are you creating the right brand experience: brand fingerprints will be handy
Are you leaving your brand experience to chance? Designing a great brand experience can be such an asset for small businesses, but how do you create relevant, on-brand experiences with every touchpoint your audience has with your brand?
Growth Questions: like your favourite pair of socks
Do you ask the Growth Questions in your business? The set of 5 powerful questions can help you pinpoint he precise area of your business that is ripe for growth, and give you ways to create potential growth ideas.
Mining for innovation: how to innovate to grow
Innovation. The preserve of big businesses and big budgets? Absolutely not. Small business are in a great place to create innovation, and here is a creative approach to help you mine your business for innovative ideas.
Should you discount a discount?
Are you one for discounting the notion of discounting? Or do you embrace the opportunities a discount could bring to your business? We talk approaches, trap doors and discount strategies.
Please leave the room: defining your brand promise
Whatever we think of our brand is meaningless - it’s what our customers and prospects think that counts. Jodie Newman explains how we need to leave the room to get perspective.
Black cabs and stuffed giraffes: building a more creative business
How do you stay creative? Jodie Newman explains a technique that introduces a random agent to keep your thinking fresh.
Fresh eyes, fresh ideas
Good businesses are fuelled by good ideas, but it’s difficult to keep the ideas coming when you’re at the sharp end of running a business. Jodie Newman explains how to find clarity.