Welcome to the grassy corner of the Allotment where our blogs are grown. Read about how to grow an ideas pipeline, how to make a business more creative, what the power growth questions, how to get over creative block and a whole field of other ideas…
Mining for innovation: how to innovate to grow
Innovation. The preserve of big businesses and big budgets? Absolutely not. Small business are in a great place to create innovation, and here is a creative approach to help you mine your business for innovative ideas.
Should you discount a discount?
Are you one for discounting the notion of discounting? Or do you embrace the opportunities a discount could bring to your business? We talk approaches, trap doors and discount strategies.
Please leave the room: defining your brand promise
Whatever we think of our brand is meaningless - it’s what our customers and prospects think that counts. Jodie Newman explains how we need to leave the room to get perspective.
Black cabs and stuffed giraffes: building a more creative business
How do you stay creative? Jodie Newman explains a technique that introduces a random agent to keep your thinking fresh.
Fresh eyes, fresh ideas
Good businesses are fuelled by good ideas, but it’s difficult to keep the ideas coming when you’re at the sharp end of running a business. Jodie Newman explains how to find clarity.