Enter stage left: engagement tools (sometimes referred to as lead magnets). Useful, value-first, self-contained pieces of content focused on imparting learning, insight or simply designed to help your prospects with something, whilst also brilliantly (but somewhat stealthily) showing them a little bit of your brilliance.

Getting a website isn’t a tick box exercise. A website should be an investment that if used well can be a fantastic marketing tool for your business.

Here are three key things you should be doing to ensure your website is doing just this for you.