Welcome to the grassy corner of the Allotment where our blogs are grown. Read about how to grow an ideas pipeline, how to make a business more creative, what the power growth questions, how to get over creative block and a whole field of other ideas…
The business case for free
Lead magnets, engagement tools, free resources – call them what you will - they are an important part of a small business’ marketing tool kit. I’m here to make the business case for free, specifically with regard to engagement tools and free resources. Done well, they can be a powerful sales tool, which of course, turns FREE into PAID.