Ninja Nudge: Gather your evidence
Do you have case studies for the work you do? They are a fantastic sales resource to have at your fingertips (and on your website) as they show not what you promise you can do, but what you actually can deliver. Case studies don’t have to be essays, just focus on: the customer’s challenge, your solution and the key customer benefits. If you have something visual to include, even better. Short, snappy and focusing on the value you deliver is the name of the game… so write a recent case study today and get sharing to get your message out there.