5 ways to be a business ninja in getting to the heart of your business

5 ways to be a business ninja in getting to the heart of your business

I have been doing a lot of thinking lately about brand story. I’m not the only one, to be fair. Throw a virtual stick at the internet and it will hit someone talking about the best way to craft your brand story. Narratives, plot archetypes, dramatic summits, thematic conundrums… it can get a little complicated to tell a simple story. *Ouch!* Sorry. Someone just threw a stick at me.

So I thought I would perhaps start you off with a little tool I like to call Halve it to the Heart to get close to the heart of what your business stands for, which is the heart of your story, after all.

  1. Get 16 Post-it Notes or squares of paper in front of you and a felt tip or Sharpie (other brands of markers that stay on your hands and clothes for months are available). On each one, write a word or short phrase that represents what your business is all about.
  2. Review your 16 Post-its. Now take away the 8 Post-its that are not critical, leaving just the 8 words or phrases that truly sum up what your business is about.
  3. Review your 8 Post-its. Now take away the 4 Post-its that are not critical, leaving just the 4 words or phrases that truly sum up what your business is about. Honestly, you can do this.
  4. Review your 4 Post-Its. Yes, you’ve guessed it. Take away the 2 Post-its that are not critical, leaving just the 2 words or phrases that truly sum up what your business is about.
  5. Ta-da. You are now staring at the true heart of what your business really stands for. This is a great tool to help you start thinking about the absolute essence of what you should be talking about when you talk about your business.

Halve it to the Heart is a great tool to run as a team – firstly, get each team member to do this exercise on their own. Then bring the two Post-its from each person together and as a group, keep halving them until you are again left with two.

If you would like some help to tell your brand story in a compelling, engaging way, The Business Allotment can help. Contact us today, check out our Brand and Deliver module, or our new Business Growth Package.

Happy halving!