Thought-provoking and helpful - you've definitely given me a better focus on my brand.
I now have a huge number of easy, practical ways in which I can improve or substantiate my current branding.
I would recommend Brand It, Tell It, Sell It - it inspires confidence that sales need not be intimidating.
The ideas generated were wide-ranging, fresh and ultimately deliverable.
The strategy session with The Business Allotment was probably the best decision I could have made while I was in the start up phase.