• Thought-provoking and helpful - you've definitely given me a better focus on my brand.
    Brenda Gordon, Tass Hertford
  • It highlighted what our real priorities should be and ensured we are all working toward the same result.
    HB Accountants, HB Accountants
  • Mike helped Signet to re-evaluate and adapt our marketing process, supported the team and improved the value delivered by our marketing suppliers, I enjoyed working with him.
    Colin Wagstaffe, Signet
  • I would recommend Jodie's style of training one hundred percent.
    Brenda Gordon, Tass Hertford
  • If you use Mike Newman, he will bring a huge amount of integrity, honesty and absolute determination to get you, the client, the right answer.
    Steve Parish, TAG Worldwide

Creating business values that count

A strategy module focused on creating business values that count

Creating business values that count is not a luxury: it is a business essential. Business values should underpin everything your business does, from how it communicates to staff and customers, to your processes and procedures.

In this module, Creating Business Values that Count, we explore with you what it is that makes you unique. We delve into what exactly makes your business what it is, and what it stands for, using original brand values tools such as our Brand Compass.

After creating business values for your organisation, we spend time looking at how these should most appropriately be shared and owned by the whole of your business so that they live and breathe and continue to define and lead your business.

By creating business values that count, you will be creating a business that counts.

Who's it for?

  • Businesses that would benefit from refocusing their aim
  • Businesses who struggle to define themselves as different from their competitors
  • Businesses who have grown quickly or have a significant proportion of new staff
  • Businesses who want to understand how best to engage prospective customers

What you get?

  • A two and a half hour highly practical, creative session focused on your business
  • A chance to create a robust platform built of values that will propel your business forward
  • A set of business values that will provide clarity and focus for staff
  • A reason for customers to engage on a deeper level with your business

Similar training modules that you just NEED to know about...

The Business Growth Package

This two-day workshop brings together for the first time all of The Allotment's most effective business planning and growth tools in one place, so that you can create the framework and plans you need to achieve the business growth that you want.

Brand and Deliver

Your brand is a powerful asset, if you spend time understanding just what it stands for and how it makes you unique.

Creating a Brilliant Business Story

Creating a brilliant business story is an essential tool for your business tool kit and is one of the most effective ways of engaging potential customers with your business.

The Mighty Marketing Module

A hybrid module developed in conjunction with PR and Marketing specialists Best of Both Worlds that gives your business a powerful kick start: In this extended 3.5 hour module, business owners and senior teams will have the opportunity to understand their business from a marketing perspective.

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