• very word of advice is an absolute golden nugget and so darned right!
    Carolyn Godlee, The Cutting Hill Clinic
  • Mike's one of the good guys. He talks the talk but then makes a point of delivering and I'm happy to recommend The Business Allotment to anyone.
    Richard Jimminson, Premier Foods
  • Mike helped Signet to re-evaluate and adapt our marketing process, supported the team and improved the value delivered by our marketing suppliers, I enjoyed working with him.
    Colin Wagstaffe, Signet
  • The creative and practical ideas that Jodie has given us are worth their weight in gold
    Janet Simpson, All Seasons Accountants
  • Jodie has been absolutely brilliant every time.
    Lia Parkinson, Office on the Net

Creating a Brilliant Business Story

Create a brilliant business story to give your business stand out

Are you sitting comfortably? Then we will begin. Creating a brilliant business story is an essential tool for your business tool kit. By creating a business story, you tell the tale of you and your business, and this story should be told as often as possible to staff, customers and suppliers. It is a story that should be single-minded with its message, creating brand folklore that can be retold.

A brilliant business story will provide direction and clarity to all your marketing and sales activity – and will engage, entertain and inform. Creating a business story can be one of the most effective ways to build brand awareness, drive sales and ultimately create customer loyalty.

Who's it for?

  • Businesses that struggle with a consistent message to market
  • Businesses that need stand-out in a crowded market place
  • Businesses that market themselves with a functional message rather than an engaging one
  • Business owners and staff want to deliver an amazing response to the question 'so what does your business do?'

What you get?

  • A highly practical session full of original content to help you create a brilliant business story
  • Time to focus on what your brand and business really stands for
  • Analysis of what attributes will give you stand-out in your marketplace
  • A Brilliant Business Story that will be retold and spread your brand message

Similar training modules that you just NEED to know about...

The Get Growing Programme

This programme comprises three 2 hour workshops packed full of original, creative tools and content designed to help your business grow. The workshops cover brand, customer and plan - essential foundations for SME growth. We run the programme as open training, meaning that you also get peer support and review from a range of other business owners around the table.

The Mighty Marketing Module

A hybrid module developed in conjunction with PR and Marketing specialists Best of Both Worlds that gives your business a powerful kick start: In this extended 3.5 hour module, business owners and senior teams will have the opportunity to understand their business from a marketing perspective.

The Business Growth Package

This two-day workshop brings together for the first time all of The Allotment's most effective business planning and growth tools in one place, so that you can create the framework and plans you need to achieve the business growth that you want.

Marketing with Muscle

Marketing with muscle is not about big budgets: it is simply about understanding how to talk to each of your customer types with the right message in the right way.

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