• Jodie has an excellent knack of unravelling our complicated thought processes.
    Pam Charman, FM World
  • Brand It, Tell it, Sell it was fun and informative, and got me motivated again.
    Catherine Smith, Foxholes Farm
  • Brand It, Tell It, Sell It provides you with a sales model that you adapt to what feels right for you and any situation.
    Caroline Stagg, Keeble Brown
  • I would recommend The Mighty Marketing Module to any SME business owners.
    HB Accountants
  • The strategy session with The Business Allotment was probably the best decision I could have made while I was in the start up phase.
    Angela Thompson, Funky Fingerprints

Creating a Brilliant Business Story

Create a brilliant business story to give your business stand out

Are you sitting comfortably? Then we will begin. Creating a brilliant business story is an essential tool for your business tool kit. By creating a business story, you tell the tale of you and your business, and this story should be told as often as possible to staff, customers and suppliers. It is a story that should be single-minded with its message, creating brand folklore that can be retold.

A brilliant business story will provide direction and clarity to all your marketing and sales activity – and will engage, entertain and inform. Creating a business story can be one of the most effective ways to build brand awareness, drive sales and ultimately create customer loyalty.

Who's it for?

  • Businesses that struggle with a consistent message to market
  • Businesses that need stand-out in a crowded market place
  • Businesses that market themselves with a functional message rather than an engaging one
  • Business owners and staff want to deliver an amazing response to the question 'so what does your business do?'

What you get?

  • A highly practical session full of original content to help you create a brilliant business story
  • Time to focus on what your brand and business really stands for
  • Analysis of what attributes will give you stand-out in your marketplace
  • A Brilliant Business Story that will be retold and spread your brand message

Similar training modules that you just NEED to know about...

Creating a Bold Business Vision

Creating a bold business vision is essential as part of your planning to give your business momentum for growth

The Get Growing Programme

This programme comprises three 2 hour workshops packed full of original, creative tools and content designed to help your business grow. The workshops cover brand, customer and plan - essential foundations for SME growth. We run the programme as open training, meaning that you also get peer support and review from a range of other business owners around the table.

The Business Growth Package

This two-day workshop brings together for the first time all of The Allotment's most effective business planning and growth tools in one place, so that you can create the framework and plans you need to achieve the business growth that you want.

Action Planning your Business

Action Planning your Business is the missing link between your business today and the vision and goals you have for your future business, giving you a step-by-step map to success.