• I now have a huge number of easy, practical ways in which I can improve or substantiate my current branding.
    Jane Lynch, Madajazz Bags
  • The creative and practical ideas that Jodie has given us are worth their weight in gold
    Janet Simpson, All Seasons Accountants
  • A fresh approach to selling and how to work on your brand's story.
    Lia Parkinson, Office on the Net
  • If you use Mike Newman, he will bring a huge amount of integrity, honesty and absolute determination to get you, the client, the right answer.
    Steve Parish, TAG Worldwide
  • Made me think out of the box
    Shangita Richards, Shangita Richards

Creating a Brilliant Business Story

Create a brilliant business story to give your business stand out

Are you sitting comfortably? Then we will begin. Creating a brilliant business story is an essential tool for your business tool kit. By creating a business story, you tell the tale of you and your business, and this story should be told as often as possible to staff, customers and suppliers. It is a story that should be single-minded with its message, creating brand folklore that can be retold.

A brilliant business story will provide direction and clarity to all your marketing and sales activity – and will engage, entertain and inform. Creating a business story can be one of the most effective ways to build brand awareness, drive sales and ultimately create customer loyalty.

Who's it for?

  • Businesses that struggle with a consistent message to market
  • Businesses that need stand-out in a crowded market place
  • Businesses that market themselves with a functional message rather than an engaging one
  • Business owners and staff want to deliver an amazing response to the question 'so what does your business do?'

What you get?

  • A highly practical session full of original content to help you create a brilliant business story
  • Time to focus on what your brand and business really stands for
  • Analysis of what attributes will give you stand-out in your marketplace
  • A Brilliant Business Story that will be retold and spread your brand message

Similar training modules that you just NEED to know about...

The Business Growth Package

This two-day workshop brings together for the first time all of The Allotment's most effective business planning and growth tools in one place, so that you can create the framework and plans you need to achieve the business growth that you want.

Brand and Deliver

Your brand is a powerful asset, if you spend time understanding just what it stands for and how it makes you unique.

Marketing with Muscle

Marketing with muscle is not about big budgets: it is simply about understanding how to talk to each of your customer types with the right message in the right way.

Creating a Bold Business Vision

Creating a bold business vision is essential as part of your planning to give your business momentum for growth