• very word of advice is an absolute golden nugget and so darned right!
    Carolyn Godlee, The Cutting Hill Clinic
  • Your down-to-earth, no-nonsense approach left me with plenty to think about.
    Gaynor Armitage, Giess Wallis Crisp
  • It highlighted what our real priorities should be and ensured we are all working toward the same result.
    HB Accountants, HB Accountants
  • A really excellent and hugely worthwhile course.
    Carolyn Godlee, The Cutting Hill Clinic
  • Brand It, Tell It, Sell It is a fun, useful course with excellent communicators and clear experts in their field.

Creating a Brilliant Business Story

Create a brilliant business story to give your business stand out

Are you sitting comfortably? Then we will begin. Creating a brilliant business story is an essential tool for your business tool kit. By creating a business story, you tell the tale of you and your business, and this story should be told as often as possible to staff, customers and suppliers. It is a story that should be single-minded with its message, creating brand folklore that can be retold.

A brilliant business story will provide direction and clarity to all your marketing and sales activity – and will engage, entertain and inform. Creating a business story can be one of the most effective ways to build brand awareness, drive sales and ultimately create customer loyalty.

Who's it for?

  • Businesses that struggle with a consistent message to market
  • Businesses that need stand-out in a crowded market place
  • Businesses that market themselves with a functional message rather than an engaging one
  • Business owners and staff want to deliver an amazing response to the question 'so what does your business do?'

What you get?

  • A highly practical session full of original content to help you create a brilliant business story
  • Time to focus on what your brand and business really stands for
  • Analysis of what attributes will give you stand-out in your marketplace
  • A Brilliant Business Story that will be retold and spread your brand message

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This two-day workshop brings together for the first time all of The Allotment's most effective business planning and growth tools in one place, so that you can create the framework and plans you need to achieve the business growth that you want.

Creating business values that count

Setting the organisation's values can be one of the most valuable things you can do to provide a strong foundation, a coherent culture and shared direction.

Action Planning your Business

Action Planning your Business is the missing link between your business today and the vision and goals you have for your future business, giving you a step-by-step map to success.