• The information that I have gained from the course has been invaluable for my business.
  • The creative and practical ideas that Jodie has given us are worth their weight in gold
    Janet Simpson, All Seasons Accountants
  • Mike's one of the good guys. He talks the talk but then makes a point of delivering and I'm happy to recommend The Business Allotment to anyone.
    Richard Jimminson, Premier Foods
  • It highlighted what our real priorities should be and ensured we are all working toward the same result.
    HB Accountants, HB Accountants
  • If you use Mike Newman, he will bring a huge amount of integrity, honesty and absolute determination to get you, the client, the right answer.
    Steve Parish, TAG Worldwide

Creating a Brilliant Business Story

Create a brilliant business story to give your business stand out

Are you sitting comfortably? Then we will begin. Creating a brilliant business story is an essential tool for your business tool kit. By creating a business story, you tell the tale of you and your business, and this story should be told as often as possible to staff, customers and suppliers. It is a story that should be single-minded with its message, creating brand folklore that can be retold.

A brilliant business story will provide direction and clarity to all your marketing and sales activity – and will engage, entertain and inform. Creating a business story can be one of the most effective ways to build brand awareness, drive sales and ultimately create customer loyalty.

Who's it for?

  • Businesses that struggle with a consistent message to market
  • Businesses that need stand-out in a crowded market place
  • Businesses that market themselves with a functional message rather than an engaging one
  • Business owners and staff want to deliver an amazing response to the question 'so what does your business do?'

What you get?

  • A highly practical session full of original content to help you create a brilliant business story
  • Time to focus on what your brand and business really stands for
  • Analysis of what attributes will give you stand-out in your marketplace
  • A Brilliant Business Story that will be retold and spread your brand message

Similar training modules that you just NEED to know about...

Creating business values that count

Setting the organisation's values can be one of the most valuable things you can do to provide a strong foundation, a coherent culture and shared direction.

Creating a Bold Business Vision

Creating a bold business vision is essential as part of your planning to give your business momentum for growth

The Get Growing Programme

This programme comprises three 2 hour workshops packed full of original, creative tools and content designed to help your business grow. The workshops cover brand, customer and plan - essential foundations for SME growth. We run the programme as open training, meaning that you also get peer support and review from a range of other business owners around the table.

Brand and Deliver

Your brand is a powerful asset, if you spend time understanding just what it stands for and how it makes you unique.