I would recommend Brand It, Tell It, Sell It - it inspires confidence that sales need not be intimidating.
I would recommend The Mighty Marketing Module to any SME business owners.
Brand It, Tell It, Sell It provides you with a sales model that you adapt to what feels right for you and any situation.
Brand It, Tell it, Sell it was fun and informative, and got me motivated again.
Mike's one of the good guys. He talks the talk but then makes a point of delivering and I'm happy to recommend The Business Allotment to anyone.